Have you heard of bum marketing or the bum marketing method? Basically, it’s a type of article marketing that allows you to make money online by leading readers to a source that has an affiliate product that you are promoting, your ow product, or a site with with advertising, etc. In other words, you write the article with the intention of making money from the reader.

There are some key specifics that are required when you write an article using the bum marketing method though. The idea behind it is to write artcicles based on highly searched kewyords in niches that are untapped and under-exposed. Because there is very low competition, it is easy to get the search engines to pick up your article and rank high for the terms you chose.

Bum marketing is one of the few ways that you can actually make money online without having to spend any.

Here’s the basic 4 steps that you’d be doing:

1. As mention above, you’d research and choose a highly searched niche with keywords that are also searched a lot, but have very low competition.

2. Once you’ve chosen a niche that has a hungry crowd of people who need a problem solved, then you choose the best keywords from the ones you found and traget those users and keywords with informative articles

3. You submit articles to several free web 2.0 properties (like Squidoo.com, Hubpages.com, etc.) and also to free article directories (like eZineArticles.com, GoArticles.com, etc.) so that the articles can get picked up and rank in the search engines.

4. The resource box of these articles has a link back to a page, or site that promotes your product that you’re promoting as an affiliate.

The only thing you need is dedication and time, and if you follow the bum marketing method, you have a very high chance of making money.